Someone had to do it, right? Surely, with all the media boffins and advertising gurus floating about in the world someone was going to find a way to riff on Back to the Future day…
Well, everyone else can stop trying because Toyota just won the day with a five-minute spot.
It draws a fairly long bow by tieing the Mirai fuel-cell vehicle to the Mr Fusion-powered Delorean. Once you get past that – and you should – this is a perfectly executed bit of marketing that enhances the day with a homage to what is, frankly, the greatest trilogy of all time*.
There are some obvious references to key moments in the film and even a souped-up Tacoma (a modern one though) in reference to the one Marty McFly gets as his reward at the end of the first film.
*Star Wars is no longer a trilogy**.
**Mad Max is also not a trilogy.
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