Toyota Canada Launches 2017 Prius Prime in Quebec With $32,990 Starting Price

2017 Toyota Prius Prime

Toyota Canada today announced its Prius Prime plug-in hybrid (PHEV) goes on sale in Quebec on June 1 at a starting price of $32,990, or $35,204 “all in” before a $4,000 provincial government rebate.

Quebec was chosen as the 2017 Toyota Prius Prime’s first Canadian market as a nod to that province’s eager adoption of hybrid plug-in vehicles, according to Toyota, noting that PHEV sales rose 60 per cent there in 2016, indicating a higher rate of adoption than any other part of Canada.

With a fully-charged battery, Natural Resources Canada’s energy consumption estimate for the Prius Prime is 1.8 Le/100 km in combined driving, which Toyota says makes it the most fuel-efficient vehicle in Canada, even when lined up against pure electrics. The most daring PHEV drivers may be keen to test Toyota’s boast that the car’s 1,035-km range is enough to go from Gatineau (just across the border from Ottawa) to Quebec City and back on a single tank of gas.

Prius Prime will be offered in two trims. The first is a base model equipped with navigation, automatic climate control, heated steering wheel and passive keyless entry.

The step up is the Technology trim, which, for $38,565 (or $40,779 all-in in Quebec, before rebates), adds premium audio, wireless smartphone charging, head-up display, intelligent parking assist, automatic wipers, blind spot monitor with rear cross traffic alert and LED fog lights.

We’ve reached out to Toyota to find out when the car will be available Canada-wide.

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Chris Chase

Chris Chase

As a child, Chris spent much of his time playing with toy cars in his parents’ basement; when his mother would tell him to go play outside, he made car sounds while riding his bicycle or dug roads for his toys in the flower garden. Now he gets to indulge his obsession playing with real cars that make their own cool noises, and gets paid for it.