Jaguar Teases 2018 E-Pace SUV With $42,700 Starting Price

E-PACE_Tease Image

Jaguar Canada announced today it will expand its SUV portfolio next year with a subcompact model called the E-Pace, set to go on sale early in 2018 at a starting price of $42,700.

Details are scant, with Jaguar revealing little more than the fact the E-Pace will be revealed online on July 13.

However, Jaguar’s price announcement suggests a further blurring of the lines between compact and subcompact crossovers: the E-Pace comes in well under the larger F-Pace and its competitors, which include the 2018 Porsche Macan, but the newest Jag’s tag is notably higher than that for the 2018 Audi Q3, which starts at $34,900.

Either Jaguar is trying to find an untapped piece of a market with a vehicle priced in between other small upscale crossovers, or the British brand is launching with a volume-selling mid-range trim that will eventually be backed up by a less-expensive entry-level model.

Less mysterious are Jaguar’s other SUV plans, which include an electric crossover called I-Pace, set to go into production next year.

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Chris Chase

Chris Chase

As a child, Chris spent much of his time playing with toy cars in his parents’ basement; when his mother would tell him to go play outside, he made car sounds while riding his bicycle or dug roads for his toys in the flower garden. Now he gets to indulge his obsession playing with real cars that make their own cool noises, and gets paid for it.